About Us > Industry Links
Our Mission: Your growth is our business
SAF is the only national trade association that represents all segments of the U.S. floral industry. Our 15,000 members are the industry's top retailers, growers, wholesalers, importers, manufacturers, suppliers, educators, students and allied organizations. SAF is the face and voice of a strong, unified floral industry.
Promoting the art of floral design as a professional career.
The American Institute of Floral Designers was established in 1965 by a small group of leading floral designers dedicated to recognizing and promoting the art of floral design as a professional career. Today, it is the floral industry's leading non-profit organization committed to establishing and maintaining higher standards in professional floral design. With over 1,200 members worldwide, AIFD and its members are in the forefront of the industry in presenting educational and design programs.
To provide networking and business opportunities to wholesale distributors and floral suppliers.
WF&FSA is a dynamic business organization uniquely positioned to provide our more than 840 members with the information, services and support you need to remain competitive in today's constantly changing market. Our current roster member organizations includes wholesaler-distributors, hardgoods manufacturers, domestic growers and shippers, hardgoods importers, fresh floral product importers, transportation providers, sales representatives and other service companies.